Tata Power Solaroof

TATA SOLAR Brightening lives across the world, Tata Power Solar is India’s largest integrated solar company. We are in the business of providing smiles to millions through our innovative range of solar products that makes life better.

The Brief was to Build two Campaigns to Place Tata Solar as a profitable Investment for both Residential and Commercial settings



'Ab aapka Ghar Kamayega' - To Position the entire conversation as one focused on making one's rooftop earn as earning partner.


'Aapka profit parnter' - To Position rooftop as an earning asset for commercial complexes and industrial estates as a profit partner.